Snekra

Where tradition meets modernity in construction branding

Building a Solid Future with a Modern Brand Identity

Snekra brings together over 40 years of combined experience in the construction industry. In 2024, the company emerged from a strategic merger between RB Bygg and Eurosalg, aimed at strengthening both capacity and expertise. To mark this new chapter, they approached us to develop a comprehensive brand identity – starting with the name.

Client
Snekra is a specialist in commercial buildings, with a strong local presence across the broader southeastern Norway region. Their services span new construction, rehabilitation, and maintenance for offices, retail spaces, warehouses, and industrial facilities.
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Target Audience
Property developers and commercial stakeholders, both in the private and municipal sectors.

Green folding wooden ruler labeled SNEKRA beside a light blue pencil on wood and cardboard surfaces.

Forming a Distinctive Brand through a New Name and Visual Identity

The Naming Process
The first step was creating a new name. Easier said than done – especially in a crowded market of contractors and builders, both in Norway and internationally. The name had to resonate locally, be relevant, stand out, and – of course – be available.

The final choice, Snekra, is derived from the Norwegian verb å snekre (en: “to build”). With its short, sturdy form and unique character, the name feels both modern and reliable – a perfect fit for the new company.

Light blue construction helmet with the word SNEKRA placed on top of a metal step ladder against a partially finished drywall background.

Hand applying green tape labeled 'SNEKRA' onto the edge of a wooden surface.

Four light blue icons on dark background representing a floor plan, a roof structure, layered building materials, and an insulation panel.

Storefront with large windows and gold-trimmed doors covered with signage reading 'SNE' and 'KRA' and text 'Her bygger snekra.no', with a black bench in front on cobblestone pavement.

Branding & Visual Identity

From there, we developed the brand’s visual identity. Snekra is highly competent, forward-looking, and environmentally conscious – qualities that needed to shine through the new profile.

The wordmark was set in uppercase lettering, giving it a confident, solid feel. A blue-green palette was chosen to balance modernity and trustworthiness, while also hinting at sustainability and a grounded, natural approach.

To support clear communication, we also designed icons for their four core services, ensuring an easily navigable and professional expression across all platforms.

Business card of Espen Aspelund from Snekra, placed on metal construction materials with perforations.

Beyond the Logo

Our collaboration with Snekra extended far beyond just the logo. Together, we worked on copywriting, a new website, as well as visual assets for banners, signage, uniforms, and vehicle graphics.

Snekra construction company website with sections for projects, services, clients, and a contact form, featuring images of wood and construction sites.

Smartphone on textured stone surface displaying Snekra website with text about project development and construction partnership.

Three color swatches on a wooden surface showing The Light Blue, The Steel Green, and The Dark Dark Green with Pantone, CMYK, RGB, and hex codes.

Set of branded stationery including folder, business cards, envelopes, and letterhead with the name SNEKRA on a dark background.

Brand in Motion

For companies like Snekra, vehicles and uniforms are not just practical necessities – they’re valuable marketing tools. With branded vehicles, the fleet becomes a moving extension of the brand, increasing exposure across the region. By applying the primary brand colours to each vehicle, Snekra builds its recognition while reinforcing its professionalism. Prominent logo placement further underscores the company’s solid character and reputation for reliability.

Typography example showing large letters 'S S s' and text samples in Aktiv Grotesk Regular & Bold and Archivo Black fonts in Norwegian about business partnership in project development, construction, and rehabilitation.

Teal off-road pickup truck with bold white SNEKRA branding on the side, displayed on a light blue background.

Conclusion

The result is a comprehensive, modern identity that communicates Snekra’s expertise and ambition – while staying true to their roots in craftsmanship and reliability. With a new name, strong visual identity and consistent presence across digital and physical touchpoints, Snekra is well positioned for growth.