Your friendly strategic design partner
WeForm is on a mission to help open-minded organisations overcome their challenges and realise their potential. Utilising our collaborative and strategic approach, combined with our honesty, capability, and skills, we form long lasting friendships while creating solutions that stand the test of time.
Our Values
The foundation of everything we do.
Friendly & Honest
We are your friendly strategic design partner, and like true friends, we are honest and direct when you need it.
Capable & Skilled
We are capable and skilled. We form better experiences, unique stories, and effective solutions to your problems.
Exciting & On Point
We utilise our problem-solving and design expertise to create solutions that excite and are on point.
Who are we?
WeForm consists of a close-knit team that has been working together for more than a decade.
Gerd Helgheim Slemdal
CEO / Administration
With over 40 years of experience in finance and management, Gerd has led WeForm (formerly Blå Design) for over 20 years, alongside several other companies. Educated in business and administration at HAV Business School, she brings a structured approach and strong work ethic to the team. Gerd oversees all operational processes that keep the business running smoothly.
Her effective operational leadership creates the stability and structure that frees our creative team to focus entirely on delivering exceptional, client-focused design work without operational distractions.
Aimee Erdal Thomassen
Creative Lead / Senior Designer
Aimee is dedicated to balancing aesthetics with strategic communication, believing that both are essential for creating engaging and effective design solutions. With over 20 years of experience in branding and visual communication across digital and print platforms, she excels in developing strong, strategically driven concepts and implementing brands effectively across all channels.
Her interest in behavioural psychology and cultural disciplines such as interior design, architecture, music, art and fashion helps her create work that resonates across diverse audiences and platforms.
Jon Koslung
Creative Lead / Senior Designer
From a young age, Jon enjoyed tinkering and solving problems – whether it was constructing a tree hut or installing Linux 🐧 on the family computer. These hands-on experiences fostered his problem-solving skills, technical expertise, and analytical mindset. Discovering the world of design allowed Jon to merge his technical prowess with creativity, embracing the endless possibilities and challenges the field offers.
Jon approaches each project with a strategic and analytical mindset, purposefully selecting the right tools and technologies to meet the projects goals, resulting in design solutions that are both functional and aesthetically pleasing.
Industry Friends
Over the years, we've cultivated a valuable network of highly skilled friends.
Business Strategists
Business strategists who help organisations define their vision, mission, and values. They work with leadership teams to create strategic plans that guide decision-making and ensure everyone is aligned on the company's direction.
#goal, #future, #analytical, #roadmap, #strategic, #trends
Illustrators
Illustrators are visual storytellers who transform ideas into captivating images. With an artistic touch, they breathe life into concepts, adding depth and personality to communication. Their creations transcend words, making complex ideas accessible and engaging.
#vector, #bitmap, #style, #infographics
3D Artists
3D artists are the creators of captivating virtual scenes. With technical and artistic prowess and meticulous attention to detail, they breathe life into objects, characters, and environments, crafting visual narratives that blur the line between reality and imagination. 3D innovation knows no bounds and creativity takes on a new dimension.
#scenes, #realism, #interior, #product
Cinematographers
Cinematographers and videographers are the architects of visual narratives. With an expert eye for composition, lighting, and movement, they capture moments that transport audiences into different worlds. Through the lens, they craft stories that evoke emotion, convey messages, and immerse viewers in captivating experiences.
#video, #shorts, #moving-images, #film
Photographers
Capturing the essence of your brand through professional photography and a consistent style isn't just about creating images – it's about shaping perceptions. In a visual world, these elements provide a visual narrative that resonates with your audience, fosters recognition, and communicates the values that set you apart.
#portraits, #realestate, #studio, #photostyle
Copywriters
Copywriters are the wordsmiths who give voice to brands. With a mastery of language and an understanding of audience psychology, they craft messages that resonate, engage, and inspire action. From compelling website content to persuasive marketing campaigns, copywriters wield the power of words to create connections and drive results.
#story, #messaging, #text, #wordsmith, #copy
Growth Marketers
Embrace the potential of growth marketing through strategic counsel and operational expertise, turning your digital marketing efforts into a dynamic growth catalyst that fuels your brand's evolution and elevates your digital presence.
#seo, #marketing, #retargeting, #ads, #programmatic,
Interior Designers
Interior designers are the orchestrators of spatial aesthetics. With a profound understanding of design, functionality, and atmosphere, they transform spaces into immersive environments. Through a harmonious blend of creativity and practicality, they sculpt interiors that evoke emotions and enhance experiences.
#styling, #props, #colours, #space
Developers
Developers bring concepts to life through a symphony of skills and expertise. Whether it's front-end finesse, back-end precision, or the magic of automation, developers are the driving force behind turning concepts into captivating digital realities.
#devops, #web-development, #app-development, #front-end, #back-end, #automation
Some of our Clients
Thank you for making our work a joy
